While growing our online businesses, we have used a number of email management software options, such as Drip for our email newsletters and Groove for customer support. Along the way, we’ve experimented with different platforms for creating drip campaigns, building email lists, sending automated emails, and more.

However, after a lot of trial and error, we realized that not every email management software is built the same. Each has its own pros and cons, whether you are looking for a solution for customer support, email marketing, sales, or simply managing personal emails.

In this article, we will explain everything we have learned from testing the best email management software options on the market and help you choose the right one for your needs.

How We Test And Review Email Management Software

Email management tools can help you organize, prioritize, and manage communication across your websites and online projects. This software can automate email tasks and be a great way to save time and increase productivity.

There are many different email management software for all kinds of WordPress sites, making it difficult to choose the right one. That is why we tested the most popular tools and paid special attention to the following criteria:

• Ease of Use: We have included email marketing tools that are beginner-friendly and come with extensive documentation to help you understand the product’s full potential.

• Different Use Cases: Each email software is built differently. That is why we have tried to include tools for different kinds of users, such as individuals, marketers, online store owners, and more.

• Email Support: We have recommended tools for sending and receiving customer emails to debug errors or troubleshoot problems.

• Email Marketing: We have prioritized tools for building email lists and sending engaging emails to bring back traffic.

• Email Management: You will find tools to manage emails sent by customers right in your dashboard. You can easily assign their queries to different support staff as well.

• Email Sales: Our list features software with a visual builder for creating abandoned cart emails, discount offer emails, and other conversion-boosting emails.

• Reliability: We have only included the email management software that we have tested ourselves on real websites.

 

1. Groove.

Groove is the very best email administration software program for customer support. It is extremely beginner-friendly and includes attributes to offer incredible customer support to your users.
The software application has a common inbox for people, ensuring that client emails show up to the whole group. You can likewise manage your online chat and social discussions in the exact same inbox.

Apart from that, Groove permits you to create a data base for your clients. It likewise has 50+ automation design templates to create demand processes like auto-replies, discussion directing, discussion category, and SLA administration.

We were especially thrilled by the tool’s comprehensive records, which reveal essential metrics like overall resolutions, typical resolution time, joy price, and more.

Every one of this incorporate to make Groove the best customer support solution on the marketplace. We actually make use of the device across a few of our own brand names and have had a great experience with it.

Pros.

The Groove inbox can easily incorporate with your Gmail account so you can conveniently check all your e-mails directly from the Groove control panel.
The device allows you to designate conversations with consumers to different staff member in the inbox and has an exclusive notes include. It additionally has collision detection, which avoids task duplication and unintentional edits on conversations in between assistance participants.
We liked the software application’s AI function that transforms particular client responses into recyclable instantaneous replies in 1-click and generates summaries of lengthy discussions for easy reference.
Groove can integrate with tools like Slack, HubSpot, Salesforce, GitHub, and more.
Disadvantages.

Groove does not featured a totally free strategy.
It can only be integrated with WordPress making use of code.

Why we advise Groove: We recommend Groove due to the fact that it is the best aid workdesk software program that lets you take care of all your e-mails straight from its control panel, develop a knowledge base, and designate discussions to various team members.

For details, see our Groove evaluation.

2. Heroic Inbox.

Brave Inbox is an outstanding help workdesk plugin that enables you to manage all your client assistance procedures right from the WordPress control panel.

It allows you send pre-written actions when a brand-new e-mail can be found in and take care of all the emails on your admin control panel without integrating with a third-party device.

Heroic Inbox also comes with premade themes for often utilized feedbacks that can increase email interaction with clients.

And also, it allows you compose emails and save them as drafts. By doing this, the team supervisor can assess the email before sending it to the user.

Pros.

• The plugin lets you categorize different conversations using email tags.
• Upon testing, we discovered that the plugin tells you when a customer opens up your email. It also has collision detection, autoresponders, and a ticket history feature.
• Heroic Inbox can integrate with Heroic KB to build documentation for your business.
• It offers a WooCommerce integration that lets users view their purchase history in your store.

Cons.

• When reviewing the plugin, we didn’t like its integration process with Gmail because it’s not that beginner-friendly, and you must download a Google Workspace app for it.
• It has no free plan.

3. FreshDesk.

FreshDesk is one more customer service solution that lets you immediately transform incoming emails into support tickets.

It sets up regulations to designate e-mails to particular representatives or groups based on standards like necessity, subject, or customer type. The tool also has a common inbox where employee can collaborate on client e-mails.

Additionally, FreshDesk has interior notes, canned feedbacks, shanty town administration, and a crash detection feature to enhance communication.

Pros

• We liked that FreshDesk keeps all email communication within a single thread. This provides a chronological history of the conversation for both agents and customers.
• The software has amazing features like creating a self-service portal through forum support, FAQs, a help widget, and AI automated voice responses.
• It provides in-depth analytics and reporting.
• FreshDesk also has live chat support and chatbots.

Cons

• If you have a small business, then using this tool can be overwhelming because it has a lot of features.

4. HelpScout.

HelpScout is an all-in-one help desk software program that manages all your chat and email assistance demands in a central area. It has a collaborative inbox to make certain that client emails show up to the entire group and makes it easy to create canned feedbacks.
The device can produce automatic process to set up autoresponders for initial replies, send conserved reactions for usual concerns, and trigger custom alerts based upon email material.

It also has accident detection, inner notes, and a single email thread function that takes client communication via email to a new degree.

Pros

• Upon review, we discovered that HelpScout lets you embed surveys directly within emails to gather customer feedback.
• The software comes with email routing, where you can set up rules to assign emails to specific agents based on different factors.
• We liked its AI Assist feature that provides suggestions to improve email drafts, including grammar fixes, conciseness adjustments, or tone modifications.
• It offers conversation ratings and analytics.

Cons

• Using HelpScout can become difficult as you scale up. This is because the tool is built for small to medium-sized businesses.
• It can be a bit expensive if you are on a shoestring budget.

5. Constant Contact.

Constant Contact Get in touch with is the most effective email management software for online marketers since it has a straightforward contractor for developing attractive e-mails.

It allows you produce drip projects and develop automated process. As an example, you can send out customized welcome e-mails, birthday celebration messages, or abandoned cart emails.

The device additionally allows you develop and segment your get in touches with, making it a terrific option to grow your e-mail list.

Pros

• Constant Contact is the best email marketing service that lets you access unlimited emails, a free image library, and built-in social media sharing tools.
• We loved the customer support quality offered by the tool, including live chat, phone calls, email, community support, and a vast knowledge base.
• It has A/B testing to test different versions of your email subject lines, calls to action, or content.
• The tool has a great reporting feature that shows open rates, click-through rates, and other engagement metrics.

Cons

• Constant Contact allows you to build basic landing pages, but the customization options are limited.
• Some users have run into difficulties when canceling their Constant Contact accounts.

6. Brevo.

Brevo (formerly Sendinblue) is a wonderful CRM, automation, e-mail, and SMS marketing software. It allows you to develop deserted cart emails, welcome messages, sales notifications, and more.

The device also permits you to sector your email list, build automated e-mail series, and examination various versions of the emails to optimize their efficiency.

Furthermore, you can use Brevo to manage email marketing right from your WordPress dashboard using the E-newsletter, SMTP, Email advertising and marketing and Subscribe kinds plugin.

Pros

• You can integrate it with landing page builder and eCommerce platforms.
• Brevo is an amazing SMS marketing software that lets you create automated SMS messages.
• We were impressed by its AI algorithms that select the best time to send bulk emails for the best email deliverability.
• You can also use this tool for CRM, live chat, and Facebook Ads.

Cons

• When researching the tool, we found that some users experience inconsistencies with email deliverability using Brevo.
• It only offers basic functions in the free plan.

Why we recommend Brevo: If you have a small business

7. HubSpot.

HubSpot is an additional CRM, e-mail, and SMS marketing platform that can aid you expand your contact list. It has adjustable attributes to develop an e-mail list with your branding and utilizes AI to develop subject lines and maximize your email copy.

It permits you to customize email material based on criteria like recipient names, demographics, interests, or site behavior. The device likewise lets you develop automated process that can be caused by type entries, site check outs, or deserted carts.

HubSpot additionally has an extensive analytics include that lets you understand essential info like conversion prices and unsubscribes.

Pros

• We loved HubSpot’s CRM (Customer Relationship Management) feature. It lets you organize and manage customer data for targeted email marketing campaigns.
• It has a high email deliverability rate and comes with A/B testing.
• You can create chatbots, WordPress forms, and landing pages.
• HubSpot has a free plugin that makes it easy to integrate the service with WordPress.

Cons

• The software has a free plan with limited features. However, its paid plan can get expensive.
• HubSpot has a lot of features, which can be overwhelming if you don’t plan on using some of the other features offered by the tool.

8. AWeber.

AWeber is just one of the earliest e-mail advertising software application options around. It lets you build aesthetically enticing e-mail campaigns making use of dynamic elements that can change based upon subscriber info.

The device likewise offers functions like list administration, autoresponders, A/B testing, and email monitoring with thorough understandings, making it a terrific choice.

Plus, AWeber can seamlessly integrate with WordPress, permitting you to handle e-mails right from the control panel. For information, see our tutorial on exactly how to link AWeber to WordPress.

Pros

• AWeber offers email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.
• It can integrate with popular WordPress membership plugins like MemberPress.
• The tool allows you to create customizable sign-up forms to embed on your website and grow your email list.
• When reviewing, we liked the tools’ powerful automated email sequence feature.

Cons

• The landing page builder in AWeber’s paid plans offers basic functionalities.
• Some of the premade templates have outdated designs.

9. Omnisend.

Omnisend is a well-known email marketing and automation platform for eCommerce web sites. Its ‘Product Picker’ function allows you produce eye-catching e-mails with item referrals.

Additionally, you can use the pre-built eCommerce workflows to establish email sequences for deserting carts, promoting sale offers, and extra.

Omnisend can additionally function as an SMS advertising device, enabling you to send out individualized messages to customers with their names, areas, and various other details.

Pros

• The software offers eCommerce-related features like customer lifecycle data, on-site behavior, message engagement, and more.
• When researching, we discovered that you can also send push notifications with Omnisend.
• It shows detailed analytics and reports on your marketing performance.
• You can also launch Facebook and WhatsApp message campaigns.

Cons

• Omnisend can be expensive if you have just started your online store.
• It can be a bit difficult to integrate it with other tools.

10. Drip.

Drip is one more excellent platform for boosting sales by introducing email marketing projects. It is likewise an effective automation device for creating operations that are sent to individuals upon certain actions.

It is best recognized for producing drip projects, which include sending out a series of automated emails to consumers at predetermined periods.

Apart from that, the software application uses earnings tracking, A/B screening, and get in touch with listing segmentation, making it a fantastic option.

We even use it on WPBeginner for email marketing. For information, see our overview on why WPBeginner switched over from MailChimp to Leak.

Pros

• Drip has a custom form builder and a landing page builder.
• It provides detailed reports on your campaign performance.
• The software can integrate with any eCommerce platform like Shopify or WooCommerce.
• We particularly liked the online courses and detailed documentation offered by Drip to better understand the product.

Cons

• The software can be super expensive and a bit complicated to use for small businesses.
• It doesn’t have a free plan.

11. Touch.

Streak is a software program that is utilized to convert your Gmail inbox right into an effective CRM (Customer Relationship Management) tool. It can track all outbound emails and see when recipients open them and click web links.

Other than that, it can personalize bulk e-mails with customer information, routine emails to be sent out later, break down intricate email threads, and permit email sharing with team members.

The tool can additionally produce reusable email design templates for often used content fragments, saving you time and making sure effective communication.

Pros

• Other than managing your emails, Streak can be used as a CRM. It can organize your leads, deals, and projects using customizable pipelines.
• We liked that the software allows you to track progress for each project using a Kanban-board-style interface.
• It allows you to store and manage all your contact information in Gmail.
• You can assign tasks to yourself or team members, set deadlines, and track progress within email threads.

Cons

• Streak only offers basic email tracking features.
• It does not allow you to create automated workflows or drip campaigns.
• Streak’s Kanban-style interface can become cluttered and difficult to manage with a large number of team members.

12. Gmail.

Gmail is a cost-free service developed by Google and is the most preferred email management tool worldwide. It enables you to send and get emails conveniently and organize them in folders utilizing labels.

You can likewise note important emails with celebrities or make use of the built-in concern inbox to highlight critical messages that need immediate focus.

Plus, you can remove and archive several e-mails, reverse sends, create pre-written design templates, and access everything from your mobile.

For information, see our tutorial on how to set up a shared Gmail inbox for your WordPress website.

Pros

• Gmail has powerful search functionality, allowing users to find specific emails by sender, recipient, keywords, or other criteria.
• It can temporarily remove emails from your inbox and reschedule them to reappear at a designated time.
• The tool can seamlessly integrate with Google Docs, Google Calendar, and Google Tasks.
• The software offers a generous amount of storage space for your emails.

Cons

• Gmail is not as customizable as other dedicated email management platforms.
• It offers limited collaboration features.
• Managing a large team’s emails within a single Gmail environment can become overwhelming.

13. Expectation.

Outlook (previously known as Hotmail) is another e-mail monitoring tool that is part of the Microsoft 365 collection.

It arranges all your email in a central inbox making use of groups, folders, and filters. And also, it permits you to track whether receivers open your e-mails and see if they’ve clicked links.

You can additionally produce recyclable themes with Overview and timetable e-mails to be sent out at a later date.

Pros

• It lets you create, manage, and share calendars with colleagues. You can schedule appointments, set reminders, and track deadlines.
• Outlook can also be used to schedule meetings with internal and external attendees.
• The tool lets you create contact lists and groups to send segmented emails.
• You can also create to-do lists with Outlook.

Cons

• It does not have any email marketing features.
• A free Outlook account only comes with basic customer support.

14. ConvertKit.

ConvertKit allows you to construct appealing emails and complicated automated workflows in simply a couple of minutes. It has a beginner-friendly contractor and recyclable material blocks for efficient e-mail development.

The device can be utilized to create touchdown web pages and sign-up kinds. You can also organize your customers with thorough tags and segment your audience for targeted email projects.

ConvertKit has an A/B screening attribute to enhance your project efficiency.

Pros

• We liked that the tool lets you import existing contacts from other platforms and export your subscriber list for further analysis.
• You can use the software to sell digital products and offer paid newsletter subscriptions.
• The software allows you to set up automated email sequences for abandoned carts, welcome messages, onboarding processes, and more.

Cons

• You will need the premium plan to unlock ConvertKit’s automation features.
• The email templates have limited design flexibility.

Why we recommend ConvertKit: If you have a small business or blog but want to scale rapidly, then ConvertKit can be a good choice.

What Is the Best Email Management Software?

In our expert opinion, Groove is the very best email administration software application for consumer assistance due to the fact that it is beginner-friendly. Plus, it uses functions like shared inbox, auto-replies, conversation routing, and much more.

You can additionally develop a data base and live conversation widget with the tool.

On the other hand, if you intend to use e-mail to generate leads and bring back traffic, then Continuous Contact is the most effective e-mail marketing software program.

It has stunning e-mail design templates and an aesthetic building contractor, allows you develop drip campaigns, and supplies a complimentary picture library.

Nonetheless, if you have an online store, then we advise Omnisend. It is a powerful automation and e-mail advertising tool that is built with eCommerce shops in mind.

In a similar way, if you simply have an easy WordPress website, after that you can utilize Gmail or ConvertKit.

Frequently Asked Questions Regarding Managing Emails.
Right here is a listing of some concerns that are frequently asked by our visitors.

1. Just how do I manage thousands of e-mails?

As your web site grows, you will certainly get even more e-mails from clients every day reporting pests or inquiring about your products. This can get really tough to handle.

That is why we suggest making use of e-mail management software program. These devices use numerous features to organize, prioritize, automate, and track your e-mails. They can additionally boost your general e-mail process and performance.

2. What features should I consider when choosing email administration software?

When selecting an email administration software for your website, you should think about the complying with attributes:.

Relieve of Use: You need to go with beginner-friendly devices that offer extensive paperwork.
Organization: The device should use standard company features like labels, folders, filters, and search functionality.
Automation capacities: It must be able to develop drip campaigns and have functions like autoresponders, e-mail sequences, and scheduling.
Partnership devices: The software application needs to allow cooperation with various other employee making use of common inboxes, job monitoring, and commenting.
Integrations: It needs to have compatibility with various other devices you utilize (e.g., CRM, job administration).
3. Exactly how can I grow my e-mail listing?

There are numerous methods to grow your e-mail listing. For instance, you can include a call kind to your web site, where users should include their e-mail addresses to send any kind of queries regarding your items.

Or you can encourage individuals to sign up for your newsletter for a price cut, make use of a departure intent popup, deal content upgrades, run free gifts, and a lot more.